Strategic Role Research Articles

PENGARUH PROMOSI TERHADAP KEBERHASILAN USAHA PELAKU UMKM

The development of micro, small and medium enterprises (MSMEs) has recently attracted theattention of the government, the local government has a very strategic role in growing thedevelopment of regional MSMEs, especially the Cirebon City Government. This study aims todetermine the influence of food product marketing on the business success of MSME actors.This research sample was obtained using purposive sampling techniques on food MSME actorslocated in the SME Mall in Cirebon city with a total of 55 people. Data collection usingGoogle Form questionnaire. This study used quantitative analysis with validity test, reliabilitytest, simple linear regression analysis test, partial test (T Test), coefficient of determination.The results showed that product marketing had a positive and significant effect on businesssuccess. The percentage of influence of food product marketing on the success of MSMEbusinesses in the SME Mall in Cirebon city can be interpreted that 30.2% and 69.8% areinfluenced by other variables that are not in the study.Keywords: product marketing, success, msme

Bibliometric Analysis of Spanish Doctoral theses on Public Relations (2006-2021)

Objective: The aim of this article is to conduct a comprehensive and detailed analysis of doctoral theses in the field of public relations carried out at public universities in Spain between 2006 and 2021. This analysis seeks to identify and understand the main dimensions researched, the thematic and methodological evolution, and the contribution of these studies to both the professional practice and theoretical framework of public relations. Theoretical Framework: The theoretical framework is built upon the historical evolution of public relations in both the academic and professional spheres. It acknowledges changes in social demands for greater effectiveness and rigor in research outcomes in this field. Previous studies documenting the transition in methods and approaches used in public relations will be reviewed, emphasizing those that have marked milestones in the integration of theory and practice. Additionally, prevailing theoretical models and how they have been challenged and expanded by recent research will be analyzed. Method: The study employs an exploratory and descriptive methodological design. Content analysis was used to dissect and categorize information systematically for analyzing the doctoral theses. Theses were selected through a purposive sampling of documents available in Spanish academic databases, ensuring that these studies encompass various dimensions and approaches within the field of public relations. Variables such as thematic focus, methodologies employed, and the theoretical and practical contributions of each thesis were assessed. Results and Discussion: This bibliometric study reveals a predominance of doctoral theses in public relations in Spain focused on practical applications, demonstrating a primarily instrumental view of the discipline as a marketing tool. There is a marked imbalance towards applied research, with limited interest in theoretical development, suggesting a lack of exploration of public relations as a strategic and executive function. The scarcity of works that integrate public relations into global marketing strategies and their operational focus highlight an opportunity to expand its strategic role. These findings indicate the need to strengthen theoretical and strategic research in the field, which could enrich both the practice and teaching of public relations, strengthening its position as an essential discipline in organizational management. Originality/Value: This article contributes originality to the field of public relations by providing one of the first exhaustive systematizations of doctoral theses in this area in Spain. The review covers a significant fifteen-year period, allowing for observation of trends and changes in academic research in public relations. The value of this study lies in its ability to identify how demands for rigor and empirical relevance have shaped academic research, thus contributing to a better understanding of the field's evolution and offering a solid foundation for future research aimed at effectively integrating theory and practice.

Learning and development in highly dynamic VUCA contexts: a new framework for the L&D function

PurposeThis article introduces the special issue of Learning and Development in Highly-Dynamic VUCA Contexts. The issue reviews the concept of VUCA (volatility, uncertainty, complexity and ambiguity), highlights its implications for the learning and development function and argues that learning and development play a critical role in helping organisations, people and the societal context in which they operate to work within and navigate VUCA contexts.Design/methodology/approachThe contributions to this special issue propose a novel learning and development framework that will inform L&D as the provision of training, learning and development activities in organisations within highly dynamic VUCA contexts and ensuring a strong external focus including organisational, people, community, economic and societal sustainability.FindingsWe, the authors, propose seven features of a strategic sustainability L&D function and L&D professional role that are a fit with highly dynamic VUCA contexts.Practical implicationsThe proposed framework has important implications for the way in which L&D is structured, its key priorities and plans and the competencies of L&D professionals to add value to all stakeholders. We also emphasise that the work on the L&D function in highly dynamic VUCA contexts needs to be broader and move beyond a performance orientation.Originality/valueThe proposed strategic sustainability role for the L&D function expands theoretically our understanding of how L&D can have impacts at the nexus of the organisation and highly dynamic VUCA contexts, in addition to broadening the constellation of stakeholders that it potentially enhances.

PESANTREN BERBASIS QUR'ANY : Penguatan Pendidikan Karakter dalam Menghadapi Arus Global

Qur'ani-based Islamic boarding schools have a strategic role in facing global flows by strengthening character education. This research discusses the theoretical basis, learning methods, and the impact of Qur'ani-based Islamic boarding schools on student character development. This Islamic boarding school not only maintains traditional Islamic values, but also integrates technology and innovation in its learning approach. This research is library research where data is collected through books, articles and relevant ones used as references. Meanwhile, data analysts are used according to the researcher's abilities and understanding of the data found. Islamic boarding schools contribute positively to the formation of students' personality, ethics and tolerance. Despite facing challenges such as adapting to technology and meeting national standards, Qur'ani-based Islamic boarding schools also have the opportunity to become centers of authentic Islamic understanding in providing solutions to global challenges. This research is expected to enrich understanding of the role of Qur'ani-based Islamic boarding schools in strengthening character in the global era, as well as stimulate cooperation between Islamic boarding schools, government and society to produce a generation that is morally and ethically strong in facing global dynamics

INDONESIA'S ATTITUDE IN FACING THE SOUTH CHINA SEA CONFLICT, POLICY ANALYSIS AND IMPLICATIONS

Background. The South China Sea conflict is one of the complex and challenging geopolitical issues in the Southeast Asia region. This study aimed to analyze Indonesia's attitude in dealing with this conflict, with a focus on foreign policy and its implications for regional stability. Research Method. This research uses a type of legal research that is normative in nature (normative legal research) and through a foreign policy analysis approach. Findings. The factors are diplomacy and negotiation policy, Indonesia's role in ASEAN, efforts to strengthen maritime cooperation, external actor involvement, the need for a just and sustainable settlement, impact on regional stability, and protection of national maritime interests that influence Indonesia's attitudes and the strategies taken by the Indonesian government in managing this conflict. The impact of Indonesia's attitude towards political and security dynamics in the Southeast Asia region. Conclusion. Indonesia has an important strategic role to play in addressing the South China Sea conflict as the largest maritime nation in Southeast Asia. Indonesia's presence in regional diplomacy and efforts to mediate the conflict are key to achieving a sustainable solution.

Which trust layer better counterbalances the risk impact on travel intentions in a crisis scenario?

The severe impact of the COVID-19 pandemic on the tourism industry has revived academic interest in evaluating the strategic role of trust in crises. As a force able to mitigate uncertainty and vulnerability, trust can influence people's travel decision-making process. Extant tourism crisis literature concentrates on individual trust levels in isolation, neglecting its multi-faceted nature. Therefore, a research gap emerges in identifying trust layers that most effectively enhance the intention to travel. In order to address this gap, this study adopts a multi-layered trust perspective rooted in the protection motivation theory (PMT). This study aims to analyze the effectiveness of multi-layer trust as a coping mechanism to enhance intention to travel in the cruise industry. This study uses survey data from 661 cruisers and applies structural equation modeling to test hypotheses empirically. Results highlight that trust in the company and interpersonal trust are the most effective antecedents of the intention to travel, effectively mitigating the perceived health risk. Conversely, trust in the vaccine and trust in the certification show no significant influence on the intention to travel. Therefore, in times of crisis, cruise lines should leverage trust in the company and interpersonal trust as strategic tools to counterbalance the perceived health risks and stimulate travel intentions.

The Relevance of Human Resources Management to Today's Business Environment

In today's economic phenomenon around a dynamic and competitive business landscape, the role of Human Resources Management (HRM) has evolved significantly to meet the evolving needs and challenges faced by organizations. I will explore the relevance of HRM in the contemporary business environment, highlighting its critical importance in driving organizational success and sustainability. The research begins by discussing the shifting paradigms in HRM, emphasizing the transition from traditional personnel management to strategic HRM. It examines how HRM functions such as recruitment, training, performance management, and employee relations have evolved to align with organizational objectives and foster a culture of innovation and agility. The research delves deeply into the strategic role of HRM in talent acquisition and retention, acknowledging the pivotal role of human capital in achieving competitive advantage. It discusses how HRM practices such as talent sourcing, succession planning, and diversity management contribute to building a skilled and diverse workforce that drives organizational growth and innovation. The research explores the significance of HRM in fostering employee engagement and motivation. It highlights the importance of creating a supportive work environment, promoting work-life balance, and recognizing employee contributions to enhance productivity and job satisfaction. It also examines the role of HRM in managing organizational change and fostering adaptability in the face of disruptive technologies and market shifts. It discusses how HRM practices such as change management, leadership development, and organizational culture alignment facilitate successful transformation initiatives and ensure organizational resilience. The analysis concludes by emphasizing the strategic imperative for organizations to invest in HRM practices that prioritize employee well-being, talent development, Work-Life balances and organizational effectiveness.

Experimental and numerical approach for the evaluation of PV-system performance on energy and environmental behavior of nearly zero energy buildings: Case study in Mediterranean climate

Nowadays, the performance of photovoltaic (PV) systems has strategic role for satisfying the standard of net or nearly zero energy building with in-situ production. In this frame, the novelty of the paper is the proposal of a combined experimental and numerical approach for evaluating the mismatch between PV production and consumptions during design, operational and future performance under expected emissions scenarios. First of all, it proposes a comparison of production estimation by means of several tools for the evaluation of the energy balance in the design phase; then the expected and real behavior is compared with also the evaluation of the performance ratio (PR) evolution as function of cell temperature. Finally, a sensitivity analysis is proposed in the short and medium scenarios by varying the size of installed system and considering the degradation rate under future weather conditions. The approach is applied to a case study in a typical Mediterranean climate, starting from the monitoring data available for the building energy request and the renewable production (2016–2022). The results of the case study indicate that the PR greatly influences the performance, mainly under expected climate changes, since the operational emissions could increase of more than 15 % compared to actual performance also if the zero energy balance is satisfied. Furthermore, through a sensitivity analysis on the PV-system size, the study demonstrates that with a maximum linear degradation rate of 1.51 %/year, the building could be configured as nearly zero energy in the medium term (20 years) also with lower peak power. The analysis also suggests that the maximization of installed power is a prerequisite to follow the implementation of positive energy goal because, under all considered climatic evolutions it can balance the penalties both due to technical aspects that to modification of consumption and production profiles.

ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN OPTIMIZING INVENTORY MANAGEMENT ACROSS GLOBAL INDUSTRIAL MANUFACTURING & SUPPLY CHAIN: A MULTI-COUNTRY REVIEW

This study examines the impact of Artificial Intelligence (AI) and Machine Learning (ML) on inventory management within global industrial manufacturing and supply chains, particularly in the context of Industry 4.0. Through a comparative analysis across several countries, the research analyzes quantitative and qualitative data to assess the adoption and integration of these technologies and their implications for supply chain optimization. The research methodology includes a comprehensive literature review using multiple databases and expert interviews conducted within a specific timeframe. The study identifies a significant favorable influence of AI and ML on enhancing efficiency, reducing costs, and improving real-time data analytics and predictive maintenance. It highlights the evolution from theoretical potential to practical applications, with an increased focus on regulatory compliance and data integrity, reflecting the industry's maturation in digital integration. Furthermore, the study explores the strategic role of AI and ML in process design and the holistic adoption of Industry 4.0 principles across the supply chain. The findings contribute to the academic literature by detailing the benefits and challenges of AI and ML implementation, offering insights for future research and practical applications in the supply chain sector. The conclusion emphasizes the transformative potential of AI and ML, advocating for their strategic implementation to foster resilience and adaptability in supply chain networks.

PUBLIC RELATIONS ACTIVITIES AS A MANAGEMENT FUNCTION IN DECISION MAKING IN THE BUREAU OF PUBLIC RELATIONS AND PROTOCOL REGIONAL SECRETARIAT OF BANTEN PROVINCE

The Public Relations and Protocol Bureau is an important unit in an organization that has a strategic role in supporting organizational performance. This research aims to analyze the strategic role of the Public Relations and Protocol Bureau. This research uses a case study method by collecting data through interviews, observation, and documentation. The results showed that the Public Relations and Protocol Bureau has an important role in supporting organizational performance through: Building and maintaining good relationships with internal and external publics. Disseminating information and publications about the organization Managing the organization's image and reputation Handling communication crises Planning and organizing official organizational events Welcoming and accompanying VIP guests Organizing procedures and protocol in official events Providing services and hospitality to guests. Decision-making is an important process in management that determines the direction and success of the organization. The success of decision-making is greatly influenced by the effective application of management functions.

The Teacher’s Understanding about Problem Based Learning and It’s Implementation

The existence of the curriculum is one of the components that has a strategic role in the education system. Without the right curriculum, students will not get learning targets that are appropriate and tailored to the needs of students in their respective eras. The study is aimed at to describe teachers’ understanding of the Problem Based Learning model in English teaching and to analyze the implementation of the Problem Based Learning model in English teaching at SMP Muhammadiyah 1 Surakarta. The type of research that used in this study was a qualitative approach. From the results of interviews and observational data that researchers conducted, the teacher has implemented the steps of the Problem Based Learning procedure coherently, it’s just that due to lack of time management so that the fourth step cannot be done, and researchers cannot conclude its suitability

The Strategic Role of Zakat Management in Socio-Economic Empowerment of the Ummah

Zakat, one of the five pillars of Islam, holds significant potential for socio-economic empowerment within Muslim communities. This research delves into the strategic role of zakat management in Indonesia's socio-economic empowerment of the Ummah through a qualitative lens. Employing qualitative analysis, this study explores the mechanisms, challenges, and successes of zakat management in Indonesia and its impact on the socio-economic well-being of the Ummah. Through in-depth interviews, document analysis, and thematic coding, the research uncovers critical insights into how zakat management can be strategically leveraged to uplift the Ummah in Indonesia. The findings shed light on the importance of effective zakat management frameworks, institutional collaborations, and community engagement in fostering socio-economic empowerment among the Ummah.

The Strategic Role of Social Networks in Academic Leadership Development

University leaders navigate a complex and dynamic environment, balancing the diverse expectations of students, faculty, policy makers, and governmental bodies. Proficiency in these roles requires deep academic understanding, contextual knowledge, and effective management and leadership skills. This study explored how faculty members serving as department chairs developed their leadership capacity when entering the role. The investigation utilized social network theory and a leadership development model to examine department chairs’ experiences at a Canadian research-intensive university. It employed a qualitative research approach combining constructivist philosophy, case study design, and inductive research techniques. Drawing on the key themes of role entry, role understanding, and skill development, the study found that social networks played a central role in the participants’ leadership development. Post-secondary institutions may consider supporting leadership networks and providing equitable access to learning opportunities to increase academic leadership capacity.

РОССИЙСКИЕ КОМПАНИИ В ГЛОБАЛЬНЫХ ЦЕПОЧКАХ ДОБАВЛЕННОЙ СТОИМОСТИ В УСЛОВИЯХ ПЕРЕХОДА К НОВОМУ ТЕХНОЛОГИЧЕСКОМУ УКЛАДУ

The article addresses world trade’s global trends related to the increasing role of technology under the transition to a new technological way. Meanwhile, technology-intensive segments of global value chains generate high value-added and play a strategic role in entering new markets today. This situation creates challenges and risks for Russian companies in the context of their participation in GVCs. The article notes the high degree of digital and technological dependence on foreign partners. The problem of the widening of the digital divide is analyzed. The article highlight the following key sources of external challenges facing national companies: the concentration of control over digital and technological GVCs in the hands of several market “giants”, as well as and the wide use of competition-distorting practices aimed to conquer the most profitable segments of the GVC. Western countries are increasingly resorting to such practices, including as part of their sanctions polic. In some cases, these countries justify their measures on national security grounds, “tailoring” them to respective exceptions to the rules of the World Trade Organization. The article also explores other tools used by Western countries with a view to legitimize the measures they take to “redivide” the high-tech market and/or maintain leading positions in it. Large-scale import-substituting subsidies for technological development are the example. Taking into account the identified challenges and threats, the article provides for possible directions for increasing the efficiency of participation of Russian companies in the GVCs and thus achieving the long-term task of strengthening the global competitiveness of the Russian economy.

Flip Science Module Using an Integrated PBL Model for Market Snacks to Improve Problem Solving Skills

Science education at junior high school level has a strategic role in forming students' problem-solving abilities. This research aims to see the effect of the Flip science module using a PBL model integrated with market snacks to improve middle school students' problem solving abilities. The experimental method carried out in this research used a one group pretest-posttest design. This research was conducted at SMPN 6 Yogyakarta in the even semester of 2023. This research was conducted in one class, namely class VIII D. The sampling technique used cluster random sampling. random sampling. The class is determined by the school with the assumption that the class is assumed to have the same abilities based on even gender. The data analysis technique for measuring problem solving abilities uses a normalized gain score. The research results show that the Science flip module flip module using a PBL model integrated with market snacks can improve students' problem solving abilities based on the results of a gain score of 0.7 in the high category. The results of this research can be used by teachers to improve the problem solving abilities of junior high school students in science subjects

SOCIAL IMPACT OF AUTOMATED ACCOUNTING SYSTEMS: A REVIEW: ANALYZING THE SOCIETAL AND EMPLOYMENT IMPLICATIONS OF THE RAPID DIGITIZATION IN THE ACCOUNTING INDUSTRY

This study examines the social impact of automated accounting systems, focusing on the implications for employment, ethical considerations, and broader societal effects. Employing a systematic literature review combined with content analysis, the research draws on recent academic articles, industry reports, and regulatory documents published between 2015 and 2024. The methodology aims to capture a comprehensive view of how automation and artificial intelligence (AI) are reshaping the accounting profession. Key findings reveal that automation acts as a dual-edged sword: it enhances efficiency and accuracy, enabling accountants to focus on higher-value strategic roles, but also raises concerns about job displacement for roles centered on manual tasks. Ethical and privacy considerations emerge as critical issues, necessitating robust frameworks to ensure data protection and maintain trust. The future landscape of accounting is poised to be significantly influenced by ongoing technological advancements, with a transformation in employment patterns and a heightened focus on ethical standards. To navigate this transition, the study recommends strategic initiatives for stakeholders, including updating educational curricula to include relevant digital age skills, developing regulations to address ethical and privacy concerns, and fostering industry collaboration to establish best practices. Lastly, the study underscores the transformative potential of automated accounting systems, highlighting the need for a balanced approach that leverages technological advancements while addressing associated challenges. Future research is encouraged to explore the long-term impacts of automation on the profession, focusing on employment patterns, ethical standards evolution, and societal implications. Keywords:  Automated Accounting Systems, Employment, Accounting Industry, Digital Transformation.

Leading digital transformation: Dilemmas of a chief digital and information officer

The female protagonist of the case needs to make an important decision on whether to ‘stay or go’ in her current role at Kappa University. She had been in the university as a Chief Digital and Information Officer for nearly 3 years but was not given a strategic status, leaving her out of important decisions; yet she is responsible for the biggest budget of the university. The case raises issues on the strategic importance of digital transformation but also the recognition that female IT leaders may or may not have within their organisation and their influence on decision-making linked to digital transformation matters. The case explores the role of digital leaders and their relation to senior management; the challenges they face when not given a strategic role and the impact that this may have on the organisation’s experience with digital transformation. Further, the case provides the opportunity to students to compare and contrast different employment arrangements such as independent contracting and permanent employment. The case can be used on courses on digital transformation, digital strategy and IT leadership.

OPTIMALISASI KREATIVITASOPTIMALISASI KREATIVITAS SISWA BERBASIS PROGRAM SEKOLAH ADIWIYATA DI SEKOLAH DASAR SISWA BERBASIS PROGRAM SEKOLAH ADIWIYATA DI SEKOLAH DASAR

The Adiwiyata program plays a strategic role in fostering awareness of the declining environmental conditions. This research aims to explore the optimization of student creativity based on the Adiwiyata School Program at Elementary School (SDN) 11 Sondakan, Surakarta. The research method used is qualitative research with a descriptive approach. Data were collected through interviews, observations, and documentation. Interview results were obtained from teachers, students, and the school principal conducted from August to November 2023, observing Adiwiyata program activities, and documenting related Adiwiyata activities. The validity of the data used the source triangulation technique, with an interactive model of data analysis consisting of data reduction, data display, and conclusion drawing. The research results show that the Adiwiyata program at SDN 11 Sondakan has a positive impact, evident in waste management, creative student activities, and school greening. The implications of this research can be used as a model for Adiwiyata implementation to enhance student creativity and environmental awareness in elementary schools

Beyond Efficiency: The Strategic Role of Project Managers in an Automated World

Beyond Efficiency: The Strategic Role of Project Managers in an Automated World

Enhancing Anaerobic Performance in Kickboxers: The Strategic Role of Short-Duration Napping

The intricate relationship between sleep and athletic performance has long been a subject of interest in sports science. This study delves into the specific impact of short-duration napping on anaerobic performance parameters in the study of kickboxing, an intense combat sport demanding both physical prowess and strategic acumen. We conducted a controlled investigation with 14 young elite male kickboxers, characterized by an average age of 20.29 ± 0.80 years, a height of 174.48 ± 4.11 cm, body masses of 70.46 ± 7.78 kg, and a body mass index (BMI) of 23.12 ± 2.02 kg/m². The experimental design encompassed three distinct conditions: no napping (N0), a 25-minute nap (N25), and a 45-minute nap (N45). The evaluation focused on several key performance metrics, including countermovement jump (CMJ), mean power, and peak power outputs. Intriguingly, our findings indicated that while CMJ values remained relatively unaffected by the napping conditions, significant variations were observed in both mean and peak power outputs, particularly among participants who napped. These variations suggest that napping, even for short durations, can significantly influence certain anaerobic performance parameters in kickboxers, with a marked improvement in power-related aspects. This research contributes to the expanding body of literature on the role of sleep and rest in athletic performance, specifically highlighting the potential of napping as an effective strategy for enhancing physical capabilities in combat sports. The implications of these findings extend beyond the realm of kickboxing, offering valuable insights and practical applications for athletic training and performance optimization across various sports disciplines where anaerobic capabilities are crucial.